Hotel website development

Our team creates websites for hotels using modern design principles. As you can see by looking at our portfolio, we have succeeded in this.

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Ikigai

Advantages of creating a hotel website

Your website is your most profitable channel. It lets you present rooms, amenities, dining, spa, and events with the tone and visuals your property deserves, while giving guests a fast, mobile‑first booking flow that reduces drop‑off and reliance on OTAs. With clean analytics in place, you can see which offers and pages drive action, invest marketing where it works, and refine revenue strategy with confidence. A well-crafted site strengthens brand trust before arrival and loyalty after checkout, and it connects smoothly to your PMS/CRS, channel manager, payments, and marketing tools so operations feel effortless.
Why choose Ikigai
Ikigai is one of the most respected branding agencies worldwide for hotel website development, with multiple awards recognizing our work. We pair deep hospitality insight with strategy, design, and high‑performance technology to build sites that welcome, reassure, and convert. If you want a digital experience that makes choosing your property feel effortless—and measurably grows direct bookings—partner with Ikigai.

Increased confidence

If a hotel has its own website, it will significantly increase customers' level of credibility in this hotel. In addition, the website will allow customers to become more familiar with your rooms and services.

Visibility in search

Own website will allow to appear in the search results in the future according to keywords used. You can promote the website by writing interesting articles in the blog. The higher the website is in search results, the more customers you will attract.

Analytics

View the number of visits to your website, which pages you visited, and which advertising campaign drove your customers.

some statistics

Intriguing facts about hotel websites

Statistically, about 60% of people are visuals. Very often, it is the appearance of the site that determines whether the users will remain and whether they will be interested in information about your services. 87% of people use search engines to find a hotel, that’s why the website is very important for a hotel. 90% of users after booking through booking.com type booking systems, and then visit the hotel’s website to learn more about it.

Stages of creating a hotel website

Studying business and competitors

Studying the price segment of rooms and services. Identifying hotel clients, creating user journey. Analysis of competitors in order to determine their strengths and weaknesses, as well as the number of services and keywords for which they are ranked in search results.
All the information obtained is necessary to go to the second stage of creating effective hotel website.

Architecture / Preparation of technical task

After studying customers, creating user journey, analyzing competitors, the architecture of the hotel website is prepared. Preparation of technical task on the basis of the collected data with indication of the customer requirements and methods for their implementation in the project. The whole web development team is governed by the technical task.

UI/UX design

Development of unique UI/UX design. The hotel website should be user-friendly and easy-to naviagate, and its design must be trendy and up to date. The website should inculde light but at catchy animation. The overall design concept is at all times agreed with the client.

Markup, integration with CMS Wordpress

The next stage is the website markup and its further integration with CMS WordPress for the client to work conveniently with the website administrative panel. At this stage, it is very important to write a clean code and carry out correct integration in order to get a high load speed in browsers and correct indexing of the website pages by search engines.

Testing

Having developed the website, we test all the functionality, both desktop and mobile versions. In case of detection of any bugs, our developers immediately remove them. We pay great attention to the proper performance of the hotel website. Our clients receive the fully work product.

Analytics

Analytics is the most important advantage of the hotel website as a business. You can track almost every action of a site visitor, analyze effectiveness of every dollar spent on online advertising. When used properly, such information may provide trully great benefits.

Investment

Cost of a hotel website

Development of a hotel website in our company varies. The cost depends on the complexity of the design, animations and integration of the necessary booking system. When ordering integrated services (website development, internal optimization, contextual advertising), discount may be applied – 10% off.