Landing page development
Effective landing page development is essential for boosting conversions and driving traffic. Key strategies include using a clean, user-friendly design that guides visitors towards a clear call-to-action. Optimize your landing pages with relevant keywords and meta tags to improve SEO rankings. Ensure fast loading speeds and mobile responsiveness to enhance user experience. Implementing these techniques will help create impactful landing pages that outperform competitors and drive business growth.
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Advantages of creating the landing page
Landing page is a separate page specially designed to provide the visitors with the minimum necessary amount of information about a product or service, get them interested, retain them and encourage to take the necessary action. Landing page is developed for a specific advertising campaign, in case you need to urgently sell (offer) a large quantity of a certain product. Landing page increases greatly the traffic conversion during the website promotion (average for the landing page is 5-10%).
Increased conversion
As a rule, the landing page provides customers with information about a particular product or service. This allows you to get a large number of target customers.
Brand recognition
Landing page perfectly introduces the visitor to the company's brand, and makes the brand more recognizable.
Also, given the availability of CTA, a visitor can quickly contact the company representatives.
Also, given the availability of CTA, a visitor can quickly contact the company representatives.
Simplicity and accessibility
A good landing page is created from 2 to 4 weeks, which allows the client to start selling the product or offering their service in the shortest possible term. Also, given the simplicity of such a page, its price is very affordable.
Easy update
Improving website conversion is a difficult and time-consuming job. However, in the case of the landing page, the situation is a bit different. A/B testing allows you to eliminate all unsuccessful elements of the selling page in the shortest possible time. Sometimes, a change in a single header drives 20-30% increase in conversion.
some statistics
Facts about landing pages
The average conversion rate of landing pages by industry is 2.35%, and the top is 25% and above. More than 80% of companies using the landing page report an increase in sales by more than 100%.
Despite the obvious advantages of the landing page, only 44% of marketers create a separate landing page for a specific marketing campaign.
Stages of creating the landing pages
Studying the product being sold
At the first stage, our team examines the product or service that the landing page will offer, advantages of the product offered to customers, and advantages of the company selling the product. Analyzing the strengths and weaknesses of competitors in order to avoid repeating their mistakes.
1
Architecture / Preparation of technical task
Creating a common site architecture, developing a prototype in accordance with the latest trends in Internet marketing. Preparation of technical task on the basis of the collected data with indication of the customer requirements and methods for their implementation in the project. The technical task is the basis for creating the landing page, it is agreed with the customer. The whole web development team is governed by the technical task.
2
UI/UX design
Development of unique UI/UX design. The landing page should be user-friendly and easy-to naviagate, and its design must be trendy and up to date. The website should inculde light but at catchy animation. The overall design concept is at all times agreed with the client.
3
Markup, integration with CMS Wordpress
The next stage is the landing page markup and its further integration with CMS WordPress for the client to work conveniently with the website administrative panel. At this stage, it is very important to write a clean code and carry out correct integration in order to get a high load speed in browsers.
4
Testing
Having developed the landing page, we test all the functionality, both desktop and mobile versions. In case of detection of any bugs, our developers immediately remove them. We pay great attention to the proper performance of the hotel website. Our clients receive the fully work product.
5
Analytics
Analytics is the most important advantage of the landing page as a business. You can track almost every action of a site visitor, analyze effectiveness of every dollar spent on online advertising. When used properly, such information may provide trully great benefits.
6
about a price
Price of the landing page
Development of the landing page in our company varies. The cost depends on the complexity of the design, animations and integration of the necessary booking system. When ordering integrated services (website development, internal optimization, contextual advertising), discount may be applied – 10% off.
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